Called well worth reading by The Economist and earnest and entertaining by the Financial Times, Tarun Khanna’s Billions of Entrepreneurs is an elegantly written book that mixes on-the-ground...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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