ИПИ Библиотека

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that...

John Kenneth Galbraith

Galbraith's work remains an essential guidepost of American mores as well as the American economy. His work explores the balance of forces that add up to a mosaic of prestige in business and power in...