In the final book, Kames turns to an account of progress in the sciences of logic, morals, and theology. He seeks to vindicate the claim that “human understanding is in a progress towards maturity,...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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