ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Edmund Burke

This is a new edition of Edmund Burke's first work, originally issued anonymously in 1756 as a letter attributed to "a late noble writer." In 1757 Burke produced a revised version with a new preface...