In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Henry Hazlitt did an incredible thing with this book. He created in a mere 180 pages an anthology of short reviews of 550 books on economics and politics, old and new, from the point of view of an...
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