ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Marc Shell

"In Money, Language, and Thought, Marc Shell explores the interactions between linguistic and economic production as they inform discourse from Chretien de Troyes to Heidegger. Close readings of...