ИПИ Библиотека

Michael P. Peters - Professor Emeritus, Marketing Department, Carroll School of Management, Boston College. Professor Peters has his Ph.D. from the University of Massachusetts, Amherst and his M.B.A. and B.S. from Northeastern University. Recently retired from full time teaching he continues to write, lecture, serve on numerous boards, and assist in the management of a family business. Besides his passion for assisting entrepreneurs in new ventures he has consulted and conducted seminars and workshops worldwide related to entrepreneurship, international and domestic decision making for new product development, market planning, and market strategy. He has published over thirty articles in such journals as the Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Columbia Journal of World Business, Journal of Business Venturing, and the Sloan Management Review. He has co-authored three texts, Marketing A New Product: Its Planning, Development and Control, Marketing Decisions for New and Mature Products and Entrepreneurship now in its sixth edition. He was Department Chair and Director of the Small Business Institute at Boston College for more than 16 years. He loves photography, tennis, golf, and kayaking on Cape Cod Bay.