ИПИ Библиотека

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that...

Steven D. Levitt, Stephen J. Dubner

Four years in the making, SuperFreakonomics asks not only the tough questions but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often...