In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
In the final book, Kames turns to an account of progress in the sciences of logic, morals, and theology. He seeks to vindicate the claim that “human understanding is in a progress towards maturity,...
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