The Art of Changing Hearts, Minds, and Actions
Автор(и) : Guy Kawasaki
Издател : Portfolio Penguin
Място на издаване : London, UK
Година на издаване : 2011
ISBN : 978-0-241-95365-5
Брой страници : 214
Език : английски
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From Kirkus Reviews
Apple's former chief evangelist leads businessfolk down the path to enchantment.
The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing.
The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.
Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.
"Read this book to create a company as enchanting as Apple.”
— Steve Wozniak, co-founder of Apple
“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business
“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”
— Michael Gartenberg, Research Director, Gartner
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
Личен сайт: http://www.guykawasaki.com/about/