The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Автор(и) : Guy Kawasaki
Издател : Portfolio Hardcover
Място на издаване : New York, USA
Година на издаване : 2008
ISBN : 978-1-59184-223-1
Брой страници : 496
Език : английски
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In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
A veteran tech entrepreneur, venture capitalist, and commentator on Silicon Valley culture offers real-world advice on how the best companies are started, funded, and run. Though the diversity of topics gives this audio a stream-of-consciousness flow, the material actually covers many complicated topics with cohesion. The advice, all of it succinct and immediately digestible, is on every start-up challenge imaginable from organizing venture-capital presentations to hiring, collaborating, marketing, and managing talent. The author s blunt opinions and colloquial language make listening a breeze. Paul Boehmer's energetic reading contributes to the author s streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki s potent no-nonsense advice
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
Личен сайт: http://www.guykawasaki.com/about/