ИПИ Библиотека

William Rosen

If all measures of human advancement in the last hundred centuries were plotted on a graph, they would show an almost perfectly flat line—until the eighteenth century, when the Industrial...

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...