ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Henry Hazlitt

Over the years in which I have been writing the weekly "Business Tides" column for Newsweek, I have received frequent inquiries from readers asking where they could obtain a brief and simple...