The Seventh Edition of Intermediate Microeconomics: A Modern Approach is distinguished by its remarkably up-to-date and rigorous yet accessible analytical approach.
Professor Varian’s lucid prose guides students through the fundamentals of microeconomic analysis while emphasizing real-world economic problems and incorporating coverage of the most innovative subjects in the discipline. The Seventh Edition has been carefully updated and revised, adding a wealth of new applications and examples that analyze the important lessons offered by eBay, Google, Verizon, IBM, Microsoft, Bank of America, drug companies, the Yellow Pages, and more.
"Varian is “the Adam Smith of the new discipline of Googlenomics.”—Stephen Levy, Wired
The #1 best-selling intermediate microeconomics text in the world is still the most modern and contemporary.
For over 20 years Hal Varian’s Intermediate Microeconomics has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis—all in focused, lecture-length chapters.
Hal R. Varian
Hal Ronald Varian is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy and public policy.
He is also an emeritus professor at the University of California, Berkeley in three departments: business, economics, and information management.
He received his SB degree from MIT in 1969 and his MA in mathematics and Ph.D. in economics from UC Berkeley in 1973. He has also taught at MIT, Stanford, Oxford, Michigan and other universities around the world.
Dr. Varian is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He was Co-Editor of the American Economic Review from 1987-1990 and holds honorary doctorates from the University of Oulu, Finland and the University of Karlsruhe, Germany.
Professor Varian has published numerous papers in economic theory, industrial organization, financial economics, econometrics and information economics. He is the author of two major economics textbooks which have been translated into 22 languages. He is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy and wrote a monthly column for the New York Times from 2000 to 2007.