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No one, but no one, tells the story of the Ford Motor Company like Garet Garrett. He loved machines and technology, and the markets that create and distribute them. He loved the car and its transforming effect on society. And he lived through it all and knows what he is talking about.

Here he sees Henry Ford for the genius that he was, as an entrepreneur who saw the possibilities and seized on them. He tells of how Ford faced and overcame incredible obstacles on his way to becoming one of the great capitalists of all time.

Garrett doesn't stop there. He chronicles Ford's battles with the government and, in particular, the unions that ended up robbing the company and turning it to their own selfish ends. This was in the 1950s when he was writing, but he could see the future of one long slow decline. And how right he was!

This isn't just a great business history for the regular person, one that provides a window into the making of a great company. Garrett has written a book that will interest people of all ages. It is a wonderful read for the young person who cares about cars. It shows that they are not somehow built into the fabric of society but rather came from the productive system of capitalism, a result of marveous human ingenuity working within an atmosphere of freedom.

Garet Garrett was a talented writer, researcher, and story teller who knew how markets work. This is a book for all times - a capitalist classic.

“No ore has been mined or smelted at New Damascus for many years. Yet the place Is still famous for its fine wrought iron. The ore now comes from the top of the Great Lakes, stops at Pittsburgh to be smelted, and arrives at New, Damascus in the form of pigs to be melted again,
puddled and rolled into malleable bars. That may be done anywhere. It is done at many places. But it is so much better done at New Damascus than anywhere else that the product will bear the cost of all that transportation. The reasons why this is so belong to tradition, to the native pride of craftmanship, to that mysterious touch of the hand that is learned only in one place and cannot be taught. The Iron workers here, descended from English, Scotch and Welsh smiths imported to this valley, are the best puddlers and rollers in the world. Therefore as people they are dogmatic, stubborn and brittle.”

Garet Garrett

Garet Garrett (1878–1954), born Edward Peter Garrett, was an American journalist and author who was noted for his criticisms of the New Deal and U.S. involvement in the Second World War.
 In 1911, he wrote a fairly successful book, Where the Money Grows and Anatomy of the Bubble. In 1916, at the age of 38, Garrett became the executive editor of the New York Tribune, after having worked as a financial writer for The New York Times, the Saturday Evening Post, and The Wall Street Journal. From 1920 to 1933, his primary focus was on writing books.
Between 1920 and 1932 Garrett wrote eight books, including The American Omen in 1928 and A Bubble That Broke the World in 1932.
In 1953, Garrett published The People's Pottage (later republished as The Burden of Empire and more recently as Ex America: the 50th Anniversary of the People's Pottage), which consisted of 3 essays: "The Revolution Was", "Ex America" and "The Rise of Empire"). Through these works, he questioned the aftermath of the Roosevelt administration and its impact on American society. In these works, he coined a phrase for a revolutionary methodology used by conservative thinking to understand the transformation of the old culture/regime: "revolution within the form."