ИПИ Библиотека

Guy Kawasaki

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your...

John Sloman, Kevin Hinde, Dean Garratt

The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today’s business world. Up-to-date case studies covering everything from the credit...