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Emerging markets are big news. But after the financial crisis, what does the future really hold for them? And what does this future mean for global business?
George Magnus, one of the world's most respected economic analysts, is your guide through the challenges and opportunities for emerging markets and those doing business in them.
This magisterial book looks in detail at China and India - the big players - and also less hyped but crucial markets, including Eastern European countries and Turkey. Magnus takes in his sweep everything from commodity prices to climate change, and from comparative advantage to demographic to provide a compelling analysis of what the future might look like - not just for emerging markets, but for investors, businesses and economies everywhere.
Uprising is a must-read for anyone who cares about the future of the global economy.

‘…a useful corrective to some of the more breathless and overenthusiastic tracts on China’s inevitable path to world domination.’ (Management Today, Novemberm 2010).

‘…Magnus takes an epic sweep of the emerging economies– from China and India to Turkey and Eastern Europe.’ (Wharf, November 2010).

“…a considered view of the advances of China, India and other emerging economies.” (Financial Times, November 2010).

‘Magnus′s overarching argument is that China still lacks the organisations and institutions that accept …the key to technological innovation.’ (Reuters.com, November 2010).

George Magnus

George Magnus is the Senior Economic Adviser to UBS Investment Bank, based in London. He has served in this role since 2004, after being the bank's Chief Economist from 1997 onward.

Prior to this, Mr. Magnus had been the Chief Economist at SG Warburg from 1987 to 1995, and then became the Chief International Economist at UBS. Previously, he had worked at other major U.K. and U.S. banks.

Mr. Magnus received an MSc in Economics from the School of Oriental and African Studies and taught economics at both Central London Polytechnic (now University of Westminster) and the University of Illinois.

Mr. Magnus's current research interests include European political economy, demographic change and interest rate and commodity trends in a long-run context.